Paul Rice, VP of eCommerce & Growth

Customers say

Reviewers describe someone who can both lead and do. The recurring notes: he owns the number rather than the deck, he builds the system instead of asking for it, and he makes the people around him measurably better at their jobs. Executives describe scope well past the website, into merchandising, retail, and the call center. The people who reported to him describe a lean Agile process that sequences work in the open, so everyone can see what ships next and what it is worth. More than one reviewer independently raises speed, with more delivered in a few weeks than agencies managed in years.

Drawn from the recommendations below, which are the whole set. Nothing has been left out to improve the average.

• Leadership
• Building
• Analytical rigor
• Marketplace
• Team development
• Strategy
• Agile process
• P&L ownership

Top reviews

1. Founder

   Paul’s client, local company

   Rated 5 out of 5 Replaced two subscriptions with something that actually fit

   Verified recommendation

   We were paying a lot of money for two different software platforms and neither one did everything we needed, so we were still doing half the work by hand. Paul looked at what we were actually trying to accomplish instead of what the software was sold to do, and he built us an automation that does exactly that and nothing else. It runs better than either tool did and it costs us about a tenth of what we were spending. I did not expect the person who understood our marketing to also be the person who solved our software problem.

2. President

   Managed Paul directly

   Rated 5 out of 5 Got the digital and marketing sides pulling in the same direction

   Verified recommendation

   Before Paul, our digital operation and our marketing team were effectively two companies that happened to share a logo. He fixed it by fixing the platform first, so both sides were finally working off the same data, the same calendar, and the same definition of a win. Campaigns stopped launching into a site that was not ready for them.

   He also brought in a lean, Agile way of working that sequenced everything in the open. Every person on the team could see what was shipping next and why it was next. We stopped finding out six weeks late that a project had drifted, and value arrived in pieces we could measure rather than one large release at the end of a long wait.

3. Chief Executive Officer

   Managed Paul directly

   Rated 5 out of 5 He does considerably more than run the website

   Verified recommendation

   Hiring Paul to run eCommerce undersells what we got. He ended up helping run the business. His read on how a digital decision ripples through merchandising, the call center, retail, and inventory is the best I have worked with, and he brings it without being asked for it.

   He is also genuinely ahead of the market on what is coming next, which is unusual in someone who can also execute at that level. Most people are one or the other. If I started another company tomorrow he would be one of my first calls.

4. Client

   DTC brand

   Rated 5 out of 5 More and better work in weeks than agencies did in years

   Verified recommendation

   HUGE shoutout to Paul who has literally done more AND better work on our website in the few weeks he’s been here than any of our CRO agencies did in 1–2 years. So incredibly grateful for all of your care & attention here. You did some MAJOR spring site cleaning!

5. Senior Director, Growth Marketing

   Reported to Paul directly

   Rated 5 out of 5 Ran the conversion program and taught us how to work

   Verified recommendation

   Paul built our conversion optimization program from nothing and then ran it himself, writing the hypotheses and reading the results rather than handing it to an agency and hoping. Add-to-cart rate on our product pages doubled and overall site conversion more than doubled while he was there.

   Just as valuable was how he ran the team. He put in a lean, Agile marketing process where the work was sequenced transparently, so everyone could see what was coming next and what it was worth. We shipped in weeks instead of waiting on a quarterly plan that was already stale by the time it landed. I have not worked that way before or since.

6. Chief Marketing Officer

   Managed Paul directly

   Rated 5 out of 5 He can both lead and do

   Verified recommendation

   Paul is a great marketer and great to work with. He understands business models and strategy and how to create the right marketing strategy including channels, creative, and analytics to help build plans and execute. He can both lead and do. And, he’s also a great guy who creates valuable relationships to partner with others, and achieves big results. I enjoyed working with Paul and hope our paths cross again at some point.

7. Chief Financial Officer

   Peer on the leadership team

   Rated 5 out of 5 The rare marketing leader who reads a P&L

   Verified recommendation

   Paul owned the number, not just the channel. He came into budget conversations with the contribution math already done, and he was straight with us when something was not working, which is not what finance usually gets from a growth function.

   He grew paid revenue substantially while bringing acquisition cost down, and he could tell you exactly which decisions did it. We trusted his forecasts. I do not say that about many people.

8. Chief Technology Officer

   Peer on the leadership team

   Rated 5 out of 5 Led the redesign and kept it on the rails

   Verified recommendation

   Paul led our site redesign from requirements through launch. He was the person in the room who could talk to the designers, to my engineers, and to the executive team without needing a translator, which is the main reason the project did not stall the way these usually do.

   He made the hard scope calls early and then held to them. We launched on something we could keep building on afterward, which mattered more than anything visible on the page.